Three months since the launch of I-REBOUND the Hits Keep Coming!!
In November 2022 I-REBOUND was launched in what I described a watershed moment in Australian ‘After Stroke”.
A true Everest moment.
I-REBOUND is able to provide all stakeholders in stroke management \{ clinicians, researchers and importantly stroke survivors] information that can/would/should minimise the potential for secondary strokes.
It is very evident from studying the traffic to the website that I-REBOUND is filling a gap in the market [to coin marketing jargon\} for this this type of information
What is I-REBOUND’S USP
USP\{ Unique Selling Proposition\}is marketing jargon which describes a feature or features which sets a product or service apart from its competitors. In this instance with I-Rebound’s is the collaboration that was an integral part of its development.
Why was it a collaboration with Stroke Survivors.
2 Words- Lived Experience.
If you are creating something for use by Stroke Survivor, then only Stroke Survivors can provide that vital link in the creational chain.
Only Stroke Survivors though their Lived Experience can spell out their real needs , not[with respect] a presumptive list of requirements in a vehicle like I-REBOUND.
In this link on the I-REBOUND website,\{ https://irebound.enableme.org.au/\},Professor Coralie English out lines the objectives and role of all stakeholders in the development.
The Hits Keep Coming!!
Three months on and the level of visitors to I-REBOUND’s website is exceeding all expectations. The momentum is continuing, which is very pleasing and it's very apparent that I-REBOUND is fulfilling a market need
Key Messages
Stroke Clinicians-if you haven't visited the website please do you will be you'll soon be convinced how important this information is in your daily interaction with stroke survivors
Particularly when I leave hospital or your care. Then I-REBOUND is the ideal reference point for their future rehab, dietary and lifestyle behaviours.
Stroke Survivors - if you are looking for advice on ‘after stroke’ activities in terms of movement, diet or exercise you need go no further than the I REBOUND website.
Family/Carers - if you have a family member or a friend who's impacted by stroke I-REBOUND can provide very good information for you
Remember all this information is just one click away.
Keep moving toward the Enlightenment for that is where the answers do bide.
Brian A Beh, Stroke Survivor
Lifelong Member of the Hopalong Cassidy Fan Club
Poet, Philosopher and Child of the Cosmos
Winner "Improving Life After Stroke" Category
Stroke Foundation of Australia 2021 National Awards
AND
Bloody proud member of the I-REBOUND Team.